How Soon Is Now?

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Most films I’ve seen tend to open with extreme long shots. Likewise, the cinematography employed in first minute is often termed to be establishing shots since this is where audiences are granted their first taste of perspective; and in these shots, the camera is impartial in being parallel. Subjects are occluded by a literal and figurative bigger picture as visuality unfolds along a linear axis. But this indistinction isn’t exclusive to long shots. Even in close ups or medium shots, impersonality can be effected since subjects themselves preclude the absence of narrative. Ambiguity may also maintain characters as unknowns if we can’t discern or relate to their motives.

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Which is probably why nothing gets under my skin quite like psychological horror. It’s a subgenre whose horrors I have yet to fully describe, but maybe that’s the point; maybe it’s meant to invoke aversion—angst, fear, irresolution, loathing—by an inarticulate form of unnerving. It’s a distinct vein in the body of horror. There’s no pun intended when I say the body of horror has become a corpse. It’s an apt figure of speech since the horror genre has become oversaturated with a multitude of half-assed tropes whose imitability have devolved into pastiche and clichés which cheapen narratives as camp and disingenuous. The vein of psychological horror isn’t exempt from the corpse-like genre’s autolysis, which explains why it’s acclimated—if not, collapsed—with hallucinatory dei ex machina purported to be abstract.

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For me, good psychological horror films lead down a path which turns outs to be along a hillside. You don’t think to go on because the rise is unassuming; but no matter how far you go, something seemingly innocent or happenstance always occludes the apex. When you finally reach the top, you settle in to take in the view—only to realize that all along, there was a path next to yours. Not only is it adjacent, it’s well-trodden and whoever has walked it is worlds ahead of you. When you retrace your steps, you discover that your path wasn’t a ‘path’; not because it was fundamentally different, but because you’ve got nothing to prove there was ever any path at all. Still, you know there was a path. There had to be. How else could you be here? After a cursory glance, you realize you actually aren’t at the top; but the path you’re so sure of has yet to manifest. However, whatever lies ahead is on even ground. There’s no up or down. There’s just forward. It just makes sense to distrust whether you proceed or pack it in. The more things change, the more they stay the same. Given humankind’s tendency to destroy itself, you have to wonder if there’s such a thing as an advance. Except this outlook isn’t about logic or entropy. It’s personal. Everything in your life has led you to this point. You lived under the impression that you were going somewhere; you were meant for somewhere.

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Now, you’re in the middle of nowhere.

Psychological horror plays upon the mundane. It evokes fear in the fact that life as we know it is and always will be fractal despite the totality of the human mind. This subgenre’s best movies effect that catharsis comes down to alienation and disenchantment; and living under the weight of revelation that you were never really alive to begin with, wondering if you’ll ever feel alive, or resigned to the conclusion that one can never truly feel alive in the absence of delusion. These prospects aren’t fantasy-like or speculative. They’re real, if not imminent. Life itself as a phenomenon is novel, but each life as it manifests is empirically unremarkable. Existence is recurrent. Evolution doesn’t boil down to cultures or technologies because everything is already preset. In this way, history is bound to repeat itself because the knowledge of the past hasn’t inclined us to heed it. There is no God or angels regardless of how miraculously one may take flight because any ascent is contingent upon obliging demons a priori. Any happy ending or inspirational anecdote is moot, if not fallacy when disparity has a predetermined meaning.

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It’s been a while since I’ve cracked open Schopenhauer, Nietzsche, or Ligotti; but I remember what they were on about. I’m sure when I dust off their classics—wherever they may be in my never-ending library—I’ll be able to better relate psychological horror to continental philosophy for an academic article down the line. Which makes me think of a recent exchange I had on campus. These days, as a PhD student, I’m usually the most senior in my [required] elective classes. I happened to take one last semester which concerned philosophy and artificial intelligence, specifically if the latter could be capable of sentience or actual intelligence.

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Although the crux of its was philosophical, this class was cross-listed as a psychology course; and I only mentioned that because that might account for why it ended up being predominantly dudes, some of whom were edgelords (and some of whom I’ve seen lurk and whinge on campus pages). One day, we happened to gloss over the virulent egotism and bigotry of an infamous academic who happens to be a patron saint for today’s edgelords. The fact that those in my class incline people to “consider” them is unsurprising. I found one of my fellow students who proceeded to explain Nietzsche surprising—and amusing. Nietzsche came up since he was frequently cited (and laughably, misread) by the notorious aforementioned academic.

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I pretended not to know anything about him; I let this student—who was an undergrad with little, if any background in philosophy (or by extension: early modern and contemporary studies, classics, English, and miscellaneous social sciences or humanities—all of which I was familiar with or had aced)—try to explain what was behind [and what justified that bogus scholar’s reference of] Nietzsche, of all people! I won’t recount the bullshit he proceeded to relay as if it were remotely corrigible; but I will say it was surreal to see someone so woefully wrong feign expertise, even as they registered that their inarticulation betrayed their very own fallacy.

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Which is kind of a good segue into the film I watched this week, Abandon. It follows Catherine ‘Katie’ Burke (played by Katie Holmes), a university senior whose ambition and meticulosity ensures she is bound for a corporate ascent. The plot is driven by the pursuit of her ex-boyfriend, Embry (played by Charlie Hunnam) whose estate seeks to declare him deceased given his disappearance two years ago. Benjamin Bratt rounds out the narrative tripartite as Detective Wade Handler who is tasked with privately investigating the case. Although it’s been dubbed as psychological horror and likened to the realm of mystery, Abandon employs psychological horror at its core. It’s a series of everyday albeit eerie sketches which unearth many seeds which have failed to flourish for our three points of interest. Repression is personified mainly in Katie, the austere beauty whose fanatic WPM and hyper-focused scholarship overshadow her sense of self, time, and space; while Embry—the bourgeoise narcissist with a penchant for theatre—embodies sanctimony and mania. Handler represents a grim sense of wonder as his gazes seems to search offscreen, into the distance, in pursuit of something further than answers; something I suspect may reference one of many ruinous machinations of modern capitalism wherein happiness ceases to overcome the technologies which augment reality, prosperity, and celebrity.

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Each character, including those peripheral (such as the now wider-knowns: Gabrielle Union, Tony Goldwyn, and Zoey Deschanel), is walking a hillside path despite lacking any concept of summit. Abandon builds upon this, but falls short because it lacks continuity and momentum. Integral aspects of character development are only referenced in passing. These could’ve been explored as opposed to several emphases on impersonal character exchanges. The institutional angle of Abandon—through lenses of post-secondary education, neo-liberalism, and law enforcement—effects just how much success and survival are operant upon quick, superficial, and incisive insights as opposed kindness or principle. In terms of cinematography, the film employs a maximum visual and expressive use of the depth of field in long-shots which are underscored by foreboding scores. Fatalism and disconnected are further conveyed as the characters’ interrelation is conveyed through a singular or flattened planes. These span cool palettes and barren landscapes.

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For viewers, the horror of Abandon is one that bleeds in. We’re gradually unnerved as we watch Katie, Embry, Handler, and the rest of the ensemble scurry by because we’re inclined to consider our own paths in contrast. Thematically, this is what defines the film. As we wade onward, even as we may have yet to cultivate any sense of direction, the people and the world as we once knew fall away; but even if we’ve outgrown them, we can never shake the sense that it is us who they’ve left behind. People don’t persist because of any particular objective, but because they are constantly reminded of how little the world thinks of them. As we grow older, we don’t grow freer. We aren’t entrusted with independence and responsibility in adulthood, we’re categorically tasked with such as we’re expected to hold our own on the market.

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And, that’s really at the heart of Abandon. It drives home that our most poignant moments ensue when we find ourselves as alienated and isolated, instead of appeased by some abstract sense of reckoning or greater good. People are vainly inclined to emulate some semblance life even as they gradually die inside because of what alienation prevails during our formative years.

 

When The Party’s Over

…if it ever started.

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I think a part of growing up in this day and age is discerning IRL prospects from fickle social capital. This may be part and parcel with the assertion: “High school doesn’t last forever,” a proverb engrained upon young student bodies by various adults; mostly career or guidance counsellors. The saying didn’t really resonate during the first half of the twentieth century since success and acceptance had been so politicized in terms of aristocracy and respectability. Since face was so esteemed, there wasn’t such a thing as outgrowing your class: literal or figurative.

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Then, “High school doesn’t last forever” was only alluded to in the sixties given the ascent of the middle class along with scores of rags to riches celebrities who became staples of transcendence, divination, and countercultures.

During the late seventies, it became a mantra to empower marginalized academics; people who were defined by isolation and scarcity with a penchant for STEM fields—who would go on to cultivate lucrative empires, some of which are revered to date. This carried on into the eighties where class divisions somewhat coalesced since students could be sponsored more openly as opposed to exclusively, if not painstakingly chosen or moderated by private benefactors. These ascensions would play into the innately contradictory pastiche of decadent albeit disillusioned yuppies and revellers. New drugs along with new cults [of celebrity and Darwinian sci-fi angles] bled into what became an antithetical outlook of existentialism and nihilism.

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What drove home the mantra was how everyone could relate to how high school was particularly hateful and hierarchal. Knowing it literally was only a matter of time was said as an assurance. What was ironic was that it had to be said in the first place, because it evinced the inaction of the adults who floated this consolation. The toxic cultures of high school were bred by the same people who sold this proverb as motivational. There were no callouts or interventions. No expulsions. Not much beyond a slap on the wrist. The very same people who swore the anguish wouldn’t last forever either ignored or idled by as it happened. Except in these decades, students had a firmer grasp of world events and a whiff of corporate politics. The wider range of press, peer groups, along with the seamless portals between nightlife and the high life shaped their emotive and intellectual landscapes—and with that came not only the cognizance, but reactions to adult hypocrisy.

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Of course, hypocrisy was nothing new; its awareness just materialized as a rite of passage. Pop culture monetized tropes of student solidarity on a local level. The villainous parliamentarians and warmongers were still screwing the world over, but students were inclined to note how they were otherwise antagonized; and to an extent, to note how their protectors [parents, guardians, voting or apathetic adults] had themselves played into the hands of the evil, elite overseers—whose legacy they would fare against once they grew up.

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The more they stewed and speculated, the clearer things became. The immediate adults didn’t have their best interests at heart which was even more of a betrayal than the tyrannous conglomerates. So, the objective became to overthrow, not merely outwit disgruntled parents and educators.

Even though ranks were clear, peer groups diversified by interest. There were still kings and queens, but also monarchies—which wasn’t too different from the real world. What marked the shift in the later decade was how one could not only climb ranks, but climb as high as they desired by any means possible to the chagrin of peers and elders. Growing up afforded the prospect of independence and outclassing anyone at anytime.

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Which would be great if life was only about reputation. The consolation that there are bigger fish to fry in the sea of life as well as possessing the agency to move with, lead, or even surpass the school doesn’t hold much water for the people who must swim against the tide. Everyday people internalized a morsel of that when they found themselves alienated; wholly investing in systems and socialites only to turn up short. The “cool kids” were everywhere and nowhere—the selective [back then, rare] social influencers, the glamorous heirs, the ingenious economists, the reclusive visionaries—all of whom were just as likely to be the gold stars or the odd ones out in high school.

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By the time the nineties rolled round, people began to notice that there was a distinct singularity of the real-time scene king or queen. They offered little, if anything of real value that was usually in the form of a single “circumstantial” asset. The royals were by default conventionally attractive which made their “good looks” unremarkable—something people invariably learned through the billion-dollar beauty industries which banked upon consumer insecurities, and the gatekeepers who absconded them. Beyond that, what was there? Contagious laughter? Comic “genius”? A golden arm or other appendage? Generous allowances?

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Whatever it was, it was always one thing. There was a range of depth (or lack thereof) in terms of personality or what made the cool kids unique as people in and of themselves; but when it came to popularity, all of that was insubstantial. While this fact wasn’t new, it struck home in the nineties for most of the same reasons students were inclined to think more critically about what did/didn’t set apart their peers and protectors decades before. The nineties just drew this out more because [of] most civil wars had been escalated or prolonged to a disastrous precipice; the hypervisibility and Othering of drug epidemics and state sanctioned brutality; the individualism and idealism which defined Generation X; and many people believed 2000 would be the end of the world.

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This decade also saw a break where adults could no longer assume an inactive or misguided whilst condescending stance for youth. What were understood to be adult ills found their way to high schools and afflicted students therein. Adults couldn’t simply sit back and assure students nothing lasted forever in this decade because by then, things had gone too far to the wayside on a grand scale. Surviving high school became a feat in itself. The drug use, gun violence, and a burgeoning attempt to acknowledge rape culture yielded too many casualties. I also think that a good chuck of adults in this era were also incentivized to act since they bore in mind their own youthful revelations and resistances. They had seen casualties firsthand of their own or of others. Grassroots initiatives and community outreach became transformative staples. Anti-bullying, anger management, and gun control (and education) campaigns emerged in the tragic wake of murderous spats between students. Active efforts were also explored to better suicide prevention. The derisive resolve of grunge icons and the underground also inclined folks against uncritically revering authority.

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And, that all gradually wilted once the internet flourished. There was the upside in enabling connectivity, insulating communities, and open access information. However, none of that outweighed the cons: cyberbullying, cyber-stalking, death threats, doxing, romanticism; and how the power of numbers is subverted to quantify rather than qualify merit, instead of uniting a working majority against a corrupt minority who control natural and monetary reservoirs.

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While people started to question and outgrow the popularity complex and the one-dimensionality of those at the top, the 2000s saw the internet completely transform the cult of the individual. Social media imbued users with a wealth of tools to assume airs. Unlike what folks came to see as the garden variety patrician IRL, online personae assume a sentience because of technological matrices. This is evinced in the disparities between the Kiki who gleans acclaim [by means of circulation and validation] from tens of thousands online, everyday people and celebrities alike; and the unremarkable mendicant who is ultimately faceless and penniless IRL.

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Truth or Die (also known as Truth or Dare) is one of many movies at whose heart is the confrontation of shifting positionalities and the culture shock of new versus old technologies. It follows the familiar setup of scores unsettled and bones unpicked premised through flashbacks which afflict what’s intended to be a friendly reunion. One of the integral conflicts sees a main character’s (Felix, played by Tom Kane) unrequited crush that sows discord—which would go on to ultimately hollow past and prospective relationships. While the character’s trauma remains in the foreground, a core focus is their deficit social capital as a result.

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While the murder mystery that unfolds is rather formulaic, what makes Truth or Die unique is the lens of it looks through. Reality hinges upon the fact that media and capital are at odds in how they serve to disrupt or fracture social networks. The main characters comprise a peer group whose members were popular in trademark fashion: the archetype one who is an optimist, the goof, the athlete, the rich, the rationalist—but nobody was ever more than one. The present day reunion makes for a contemporary past their former lives were set in, which informs the precarious rank they held over their nonplussed classmates.

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True to the adage, the group dissolves as time passed. They grow enraged, then estranged after a fallout. Most of them forget one another as they make new ties once they sever old ones. Felix’s brother, Justin—played by the handsome David Oakes [who has made me salivate since The Borgias]—orchestrates their reunion. He invites them to a dinner party; the occasion to celebrate Felix’s homecoming; the venue being a cabin on his family’s estate. While some might cite the lack of character development or back story could hamper the story, I find thats exactly what strengthens the narrative in respect to the theme of reunion. Whats past or present is inconsequential since these archetypes, just like those of high school realities, are genuinely unlikeable characters. It doesnt matter where they came from, where theyre headed, or what trials and tribulations they face. Theyre the cool kids. Their existenceand statusis contingent upon their often cruel subjectification of others. Nothing justifies that. No insight into their personal lives or catharses would elicit sympathy; which is what makes Justin’s creed somewhat identifiable, if not noble. This role also drives home Oakes’ virtuosity as an actor. At least, if you’ve kept up with his filmography. This is one of many characters which evince his mutability. His personae are superb since he’s totally believable as hero or villain, and he’s married the two in this latest crusade.

20This kind of rising action isn’t exactly new, but precarity is what marks this departure: how easily havoc can be wrought by ranks and media is what’s thematic of the overall film. I found Truth or Die more honest and grounded than similar series—Gossip Girl being the infamous example—in its dynamics and execution. Profound revelations bleed through point blank dialogue in the absence of cosmic or quirky coincidences. The lack of pretension redirects viewers to the actual plot rather than suspend their disbelief. And the cinematography that hones in on every subject through mostly mid to tight closeups emphasizes both literal and figurative faces. An expressive focus is further diffused by russet, sparsely furnished interiors and dark forest thickets which comprise the mise-en-scène.

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There’s also an element of surrealism as bites of a melancholic, transcendent narration muse upon both living and dying in the moment. Moreover, how the moment loses rather than retains meaning as new technologies emerge to record it. Truth or Die incorporates a dimension of mastery which motivates one’s compulsion to photograph, videotape, scrapbook, or otherwise archive; where one can always assume a degree of control—however small or significant—over a moment that technology can capture. It also relates to a generational divide; where antiquated technologies crystallize precious moments versus the profuse modern, individual histories which hang online through public archives and activity logs.

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However, Truth or Die falls short in its adherence to the archetype tale. Occasional campy exchanges and emphatic, spontaneous outbursts undermine narrative tension. This ends up reducing a chunk of reactions to stilt performances. Erraticism then minimizes the characters’ desperation as they try to bully out confessions and search for escape routes. It’s hard to believe they’re driven wholly by a sense of urgency as they saunter through scene by scene since they can’t be bothered to tread lightly. It’s even harder to believe they’re sympathetic as they turn on one another in a way that’s more flighty than callous.

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Then, there’s Felix as a framing device: the clumsy recluse everyone is so keen to demoralize. His credulity makes for an obvious red herring. The camerawork is also a bit shaky in parts where it shouldn’t be; and cuts which go from straight on to canted angles disjoint the focus, particularly in sequences with dialogue.

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And, the obvious thread that ties everything together here is that life does indeed beat beyond high school. Ironically, this is a pretty obvious element that tends to be downplayed or entirely overlooked in high school whodunnit reunion tales. The only explicit, fleshed out references to high school are ambivalent flashbacks that allude to potential murder motives or scenes within (or following) the climax when the culprit is unmasked. You’d think that wouldn’t be the case given the literal premise of these tales. It’s a shame because it’s such a simple, clever way to frame plot and character development—which in itself motivates why people have high school reunions.

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No matter how much times change, the saying that “High school doesn’t last forever” resonates on the principle that happiness and bragging rights await those who take playground politics in stride. People don’t show up to high school reunions to check in or rekindle friendships. They show up to show out: drive home how they’ve become “cool kids” in their own right; gloat over how the cold, real world of adulthood overshadows whatever twinkled at the centre lunch table or bleachers.

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The motive is petty in hindsight, but something most of us can relate to. I’m not exactly stewing over things everyday, every time, plotting in the wilderness; wearing a skull shirt and trench coat, resolving to enact vengeance—only to realize no matter what, it will always consume me long after the final execution. But I’m aware there are past qualms I’ve yet to suss out which have manifest in how I relate to things; and I’d be lying if I said I wouldn’t feel the teeniest bit vindicated if I heard tragedy struck the monsters I knew in high school. Truth or Die acknowledges this not so guilty pleasure as it reinforces not only how far its circle of friends have fallen from glamorous graces, but how these falls serve as comeuppance. Nobody is perfect nor are they exempt from karma, but there are certain people who are duly dealt a distinct brand of just deserters.

Everybody Wants to Rule the World

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As innovative as they seem, I think these up and coming social media personalities (especially, the marginalized peoples) have hard[er] times ahead. Because the more likes/followers/subscribers they see will do little, if anything to aid them as they face a glaring disconnect. Seldom do they discern that their lived realities [from which they draw reference] will remain incongruous to the faceless, gratuitous reverence of their online lives.

I find this to be a sad debacle, but the phenomenon is nothing new. Alan, Kali, and Damon** are MGMT majors who were kind enough to share some insights on this with me. They’re no strangers to social media, networks, or marketing; and their understandings of connections have been further augmented by their own anecdotes.

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Together, we scroll through some of the more popular feeds; feeds filled with profiles who, in the wake of disastrous house bills and vitriolic campaigns, have ascended with viral insights and have cited their positionalities in opposition. For the most part, they’re all stars. There are few people unfamiliar with their handles, bylines, or explosive exploits. Beyond the sedentary, salaried constellations appear to be charismatic figures on the rise. Their statuses have been shared tens, sometimes hundreds of thousands of times; many of which have been screenshot and shared longer and further. Some have been relayed offline to accessorize gigs and lectures. Others have been printed, then postered around to accentuate existent disparities.

The MGMT scholars I’ve met shake their heads. What strikes them are the crowdfunds, rustic crafts, and miscellaneous independent projects which are peddled by the creators—and drive home the callosity of capitalism wherein the survival of marginalized peoples is most precarious, visionary or otherwise.

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It’s the paradox of social capital, I gather. It means nothing if it can’t be monetized.

Alan shrugs, then shifts in his seat: “This is the difference between people like these and celebrities.”

Alan is from El Salvador. He spent the better parts of his life backpacking through South and Central America as a volunteer for several outreach programs. He describes himself as a rolling stone: shuffled between homes and schools after his parents were murdered by the Contras. Business came some years after he became more involved in community service. He found himself alongside diverse personnel amidst various grassroots initiatives, many of whom were stretched too far and too thin. Alan resolved to take business in an effort to further aid; and he was impressed with how entrepreneurs prospered through free-access, social media technologies.

We met two years ago through an academic support network. Sharing many of the same politics, frustrations, and rants against the institution led us to become fast friends. Back then, he was relatively new to social media. Not much has changed, but he made a point to join Twitter.

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“Less than a tenth of the people who are seen the most are paid the most,” he shrugs. “Nobody ever stops to think that isn’t a coincidence.”

As resourceful as most graduate students tend to be, Alan started an independent marketing company last winter. It’s one of many side jobs he’s taken since his scholarships have declined and academic employment rates have become touch-and-go. The most important yet seldom mentioned aspect of grad school is how things very rarely stay on schedule, which results in what essentially become indefinite degrees. I suspect this is why graduate admissions now require payment [bank] statements and funding outlines prior to acceptance; because the academic industrial complex need be assured students are able, regardless if they are willing to pay in the instance of whatever (or whomever) may prolong their programs.

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Ceasing that tangent, I refocus on Alan’s marketing hustle. He retains several clients, all either founding independent brands or hopeful startups. Their biggest misconception, he says, is believing high numbers of likes/follows/shares are tantamount to success.

“It [this misconception] comes from celebrities,” he explains. “People see celebrities all the time. They think they’re seeing the whole picture, but that’s not even a fraction of the picture.”

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“I think it’s apart of social engineering,” Kali adds. She muses about how commercials wire us to process things in a weird way, as if we’re granted an exclusive look although everyone else is also watching. Her anthropology thesis spanned surveillance and state control. What I read as the main takeaway: the irony of how it takes nothing for unseen sources to moderate hypervisible masses. Kali says her research and the humanities’ precarious job sector led to her marketing. Like Alan, she earns extra income by providing consultant social media [marketing-campaign] services. It takes very little for her to profile prospective clients.

“The thing is, business is a constant,” she states. “So is the state of crisis.”

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Essentially, Kali thinks that the world hasn’t—and won’t—stop turning despite how bad things become. This is evinced in how no scale of devastation unnerves how seamlessly capital is maintained by popular culture and celebrities. It’s something Kali finds jarring to behold. She also mentioned this last year when we met at a conference, then again once we reconnected this spring.

On the surface, Kali relates to much of what’s said by these increasingly popular profiles; whose positionalities are also marginalized. However, she is cognizant of the reality that chafes beneath. Kali once comprised these ranks years ago. Before her accounts were resolutely suspended [due to notoriously faulty algorithms], then shut down after trolls doxxed her: her posts enjoyed a torrential traffic. Her virality earned her an occasional shoutout and invite to panels; and caught the eye of a publisher who solicited her manuscript. She remembers being awestruck after what felt like innumerable photo shoots, speaking events, and the odd compliment from an A- or B-lister who strayed into her mentions.

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This recollection makes her eyes glassy—because it’s bittersweet. What began as a somewhat cathartic outlet to rage against the machine and pride an identity she’d concealed in her small town, became a hollow testament. All she put out in the world—for every person she’d served as fodder or inspiration—had amounted to little, if anything in return. Almost every labour or appearance had been unpaid; and she could barely afford trinkets with the rare, modest honorarium. Despite what seemed to be avid fans, her book barely sold. Her publisher shortchanged her advance: a loss she’s swallowed since it was substantially less than what she would’ve had to pay—and couldn’t successfully crowdfund—in legal fees. Moreover, her transparency had proven for the worst since she was eventually outcast from her IRL community and couldn’t garner any aid from her online one.

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Kali and I have shared dark chapters with each other which I won’t detail, but I will say her spirit never ceases to amaze me. Nor does her ability to keep a clear head. In a rather objective fashion, she pegs a handful of profiles I’ve shared. Bound for hurdles, she says. That is, if they don’t log off indefinitely. She already recognizes two whose online presence have waned in the wake of IRL afflictions. She also notes their calls to aid and action which have been met with silence. Yet, their viral insights are crystallized. They continue to be shared, cited, and [I suspect] plagiarized.

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Damon attributes this to the market itself. He holds a degree in communications with a minor in history. Social media, he believes, is like Hollywood. Rather, what we’re sold as the image of Hollywood. He discerns how much the picture varies from the reality: how inessential glamour or ambition are against the grain of contracts, cliques, and callbacks. Damon says going viral is a matter of making lightning in a bottle, then cultivating something steady from the static. The common ruts people find themselves in are to get hung up on trying to build the perfect storm or to glean something similar from the ensuing charge. For Damon, thinking in terms of lightning is key. The jolt is a practical metaphor. It illustrates that the means to success are just as fickle as their constituents.

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Damon grew up in Buxton, North Carolina: a small town with the lion’s share of attractions in a string of islands known as Cape Hatteras. The kind of place where no nook or cranny is beyond a nodded hello or goodbye in passing. It was also the kind of place that thrived on tourism, which is how Damon came to consider business in his sophomore year. Seasons saw the town littered with what he recalls were “obscenely wealthy and wasteful” businessmen. Once he befriended their kids—who were his age at the time—he followed their suit in ways to connect, and that was how he got on social media. Intrigued by the burgeoning personalities and debacles, he resolved to explore how advertisements could abridge what he understood to be long lasting impressions.

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In the winter of 2008, seemingly out of nowhere, Damon saw a dramatic shift online. Lightning had struck, then burnt out the cool kids. Scandals deposed royals whose reigns dated back to grade school. When tensions bled offline, the damage proved irrevocable. Damon recalls how the wave had been tidal, how nobody expected it; although in hindsight, he believes the outcome was inevitable. He muses that insecurity and malice underpin popularity; and that the public nature of respectability and social media graft a performative dimension which cheapen [what are purported to be] transparency or sincere messages. These elements would precipitate what people—players and onlookers alike—knew to be an unspoken creed of artifice and umbrage until they peaked to brew a perfect storm.

For Damon, this explained why and how easily the mighty had fallen—to be instantaneously replaced. He says the key in working social media to your advantage is realizing that inconstancy is the only constant. This is why many rising stars are fated to burn out. If they don’t wane under adversities on- or offline, they’re likely to dim against the lustre of shinier newcomers.

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Unlike Alan and Kali, Damon works decidedly less in marketing. Odd, outdoorsy jobs—trades he’s learned from his family—make up the bulk of his extra income. In terms of MGMT, he strives for employment in the private sector. This semester is thankfully his last, he tells me.

Sifting through choice feeds, he adds: “The problem is…they forget there are people behind the profiles.”

the-portage

This statement holds true as users wade through the drag culture online that fosters immediate albeit erratic esteems; a culture characterized by varying degrees of deprecation and harassment—often under the guise of tough love or comic relief as an offshoot. But Damon says this to address platformers directly; noting how particular figures peddle empowerment, but actually thrive upon the misery of others since they are unable to monetize or romanticize their own. He discerns that there’d been countless falling outs amongst the cool kids, many of which ended either amicably or in blocks. People buying their own hype is what set it ablaze, he says. Rather, too many people.

Alan, Kali, and Damon conclude that bearing in mind the people is key: real people exist within and beyond whatever discourse or canon they assume. Social media has afforded people relatively accessible platforms whereupon one might speak, be heard, and resonate apart from a world at large that silences them. It enables people to connect with one another, learn, educate, in addition to cultivating local and international initiatives.

18 shooting the rapids

However, the individualism of profiles is contingent upon the falsity of [what I’ll call] ‘lone supremacy’; that is, the misbelief of one being invaluable or holding inerrant mastery. Pillars within communities (however sincere or disingenuous) fail to grasp that people and therefore, ranks are interconnected. The engagement—likes and shares; subscribers and followers—that subsist profiles is no exception. Whatever social capital is generated becomes indistinct since all capital is controlled by the state. This is why voices alone prove fruitless for speakers. Mere statements, however insurrectionary or insightful, are rendered vacant once they manifest upon platforms which themselves are a form of enterprise.

17 the woodcutter

Which goes back to Alan’s earlier distinction between these figures and celebrities. The latter are integral to (and consequently operant through) imperialist propaganda; endorsed by conservative corporate interests. Conservatism strives to conserve, not equalize or challenge modes of power. In contrast, independent figures tend to clamour for clout; marked by misadventures as they aspire to become ringleaders in the online circus—a futile distinction as hegemonic powers have commodified and now define the carnivalesque.

little-house-in-dusseldorf-1856.jpg!large

Neither prosper on their own merits, but the individual figures are discerned as particularly unremarkable. The world doesn’t revolve around them and under no circumstances will it cease to turn. Moreover, their virtual support systems are intangible; dislocated by the industrial complex wherein they struggle to survive. Those who pay them lip service pay them little, if anything else. What marks the circus is that it’s definitively performative. Whether audiences boo or applaud, their presence is always in passing. Their lives process beyond the tent. For the attractions, there’s not much beyond the ring.

Fame is a long, if not endless trivial pursuit for public figures of any variety. The same could be said about seeking validation. Catharsis is an even rarer prospect. People seem more intent to press forward than process lessons learnt from times past: another mortal flaw upon which social media thrives and exacerbates. The cursory ovation it corrals doesn’t hold up in the long run. The same can be applied to the historic decline of actual circuses which grew obsolete against entertainment technologies; and further into what derision, poverty, and isolation characterized the offstage lives of performers. We need only look at trenders to see that not much has changed in this vein.

summer.jpg!large

Alan identifies this as a principle in advertising: “Everything is always great—even when it’s not. Happy or sad, people are on a soapbox.” The platforms imbue everything with a sensational aspect. People fall short as they yield wholly to the immediacy of social capital and what whims it bolsters therein, despite no operative prospect of what comes next.

Kali suspects this also relates to audience retention since the pretence disinclines people to look away. Because enmity coexists with fascination, people goad and gauge unhealthy or unrealistic behaviours. She says this is why folks muster little, if anything for the [figure’s] rise whereas they relish the downfall. This is an important dimension as marginalized peoples may be consumed as well as surveilled to the amusement of more privileged positionalities, only to be placated by saccharine acclaim. The truth is unspoken because it’s inconvenient.

13 shark fishing

As an avid reality TV fan, Damon agrees; nothing that independent figures are different than contractually obligated (and remunerated) personalities. Certain whims can be indulged within the realms they are dramatized. Lone figures aren’t so much “indulged” as they are misled to believe their adversities are mere brooks to pass. He thinks back to the circus parallel, saying that history really repeats itself.

We pride ourselves in this day and age for our “progress”; as if our modern technologies and sociological strides enable us to live easier and repress less than our ancestors. But the old world has a way of coming back to haunt us, whispering within until we are likewise aggrieved; and our foundations in life as we know it fracture, stone by stone. What we’re faced with is a myopic weight we can under which we may yield or moderate.

**Names have been changed in this story for personal reasons and to avoid associations with clientele

List of Illustrations

Ivan Shishkin
Swiss Landscape (1866)
Hovel (1861)
Cows Under the Oak (1863)
Herd Under the Trees (1864)
In the Grove (1869)
Landscape (1861)
Backwoods (1872)
Pine Forest (1866)
Pine on Sand (1884)
Little House in Dusseldorf (1856)
Birch Grove (1896)
Summer (n.d.)

Winslow Homer
The Gulf Stream (1906)
The Coral Divers (1885)
The Water Fan (1899)
Nach Dem Tornado (1889)
The Portage (n.d.)
The Woodcutter (1891)
Shooting the Rapids (1902)
Shark Fishing (1885)